Thursday, May 13, 2010

a grocery store for working parents

I have just concocted a new business idea. A grocery store for working parents that labels their aisles a little more clearly. I just spent 15 minutes wandering around Kroger because I couldn't find Hamburger Helper. Why the heck is it in the "canned goods & rice" aisle? Another pet peeve is tomato sauce vs. pizza sauce vs. spaghetti sauce. Why can't they all be in the same place? Tomato sauce is in the canned vegetable aisle, while spaghetti sauce is near the pasta, and pizza sauce - sometimes I can't even find it. And don't even get me started on Manwich or canned chili.

I think they should label things more obviously. "Boxed dinners" aisle. This would include mac & cheese, Hamburger Helper, etc. How about a "Cans & Jars" aisle, so there's only one place I need to go? The "Food to pack in a lunch" aisle would include pb & j, those to-go cups of fruit, applesauce, etc.

I think this would be a hit. I can't be the only one whose brain organizes this way, am I? And people wonder why Doug does the grocery shopping around here.

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